- Pavitra Roy's blog - Pavitra Roy's blog

12/20/2009

- Pavitra Roy's blog

- Pavitra Roy's blog

Dec 20, 2009 5:12:15 PM

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According to eMarketer, U.S. online advertising spending is expected to drop this year for the first time since 2002. The good news is that an upswing is expected early in 2010. The company’s recent report, simply titled “U.S. Ad Spending,” shows that online ad spending in the U.S. is expected to reach $22.4 billion in 2009, a 4.6 percent decline from $23.4 billion in 2008, when online ad spending rose 10.6 percent from the previous year. In 2010, eMarketer projects U.S. online ad spending to reach $23.6 billion, which would reflect a 5.5 percent jump from 2009. This figure is...

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The Truth about Human Resources So I’m sure you have all heard that you should keep your friends close and your enemies closer? Nothing could be further from the truth. You need to know exactly how Human Resources works and why. Unfortunately none of you have ever likely had the ability to keep Human Resources close let alone get any feedback from them. Why is that? Do they want you to fail? Do they love to see you squirm? Are all HR people sadistic? Why won’t they return your calls or emails? Why does it seem like their reasons for...

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